About Alessia

An experienced marketing partner to help you decide what comes next

I’m Alessia, founder of The Creative Shak. With more than ten years in performance and digital marketing, I help businesses make sense of their results and find opportunities to grow. You work directly with me, with honest advice, clear priorities and recommendations grounded in your business.

Away from work, I’m a plant lover and an avid traveller.

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Explore my experience

Alessia, founder of The Creative Shak, smiling with arms folded in her plant-filled studio

Experience

Performance marketing experience, applied to your business

I’m a London-based performance marketing consultant and I work across paid media, organic optimisation and digital marketing strategy. I have more than ten years of experience across e-commerce, travel, fintech, B2B and mission-led organisations. That experience helps me connect the bigger picture with the practical work: choosing channels, planning campaigns, reviewing performance and deciding what to improve so you can reach your business goals.

Paid-channel planning

Planning Google Ads, paid social and affiliate activity, from choosing channels to setting budget priorities.

Campaigns across markets

Campaigns for different markets and business models, from online shops to service businesses and mission-led organisations.

Decisions based on data

Using performance data to decide what to prioritise, what to change and what to stop.

How I work with you

Your business comes first

I start with your goals, customers and existing activity, rather than assuming every business needs the same channels.

Clear priorities and practical next steps

I use the evidence available to explain what deserves attention, what can wait and what the work involves.

A direct working relationship

You work with me directly, from the first conversation to the recommendations. The scope and responsibilities are agreed before the project starts.

Experience in practice

Read selected case studies from my client work, including fundraising across 13 markets and local SEO for a London coworking business, to see the challenge, my role and approach.

View client work